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Monday, October 26th, 2015
Under Chairman Jack Welch, GE has shunned owning businesses that aren’t No. 1 or 2 in their markets. That’s a tack Reed wants to follow.
“If we can’t be a leader in a field, then it probably won’t be a strategic priority,” says Brian Kardon, senior VP-marketing and chief marketing officer at Reed Elsevier Business Information.
Being a leader got a lot easier for the company last month, when Reed Elsevier PLC’s Cahners Publishing Co. completed its $447 million purchase of the Chilton Business Group, Radnor, Pa. After the merger, both companies were combined to form Reed Elsevier Business Information.
“The Chilton publications helped us get stronger where we already had strength,” Mr. Kardon says.
Reed Elsevier Business Information currently has 131 publications, 4,000 employees and more than 7 million subscribers, making it …